Marketing Area Determination

Marketing area determination is primary function of the marketing department and it is depend upon the deliverability and serviceability of the company. Creation marketing infrastructure includes planning and design operational area in its geographical hierarchy. Integra ERP gives the flexibility to 3 level bifurcation of marketing/operational area such as Zone/Region as the first level, Area/State as the second level and Location/District as third level for a company that having national level operation.

Benefits of area determination and planning:

►  Capable to the area wise sales planning and sales analysis.

►  To maintain separate pricing policy to different zone/region according market situation.

►  To announce area wise promotional schemes and discount policy.

►  Zone, area and location wise sales target and incentive structure to sales teams.

►  Easy deployment of marketing and sales force.

►  Capable to the area wise sales planning and sales analysis.